Productive PPC Advertising - How Google Ranks Your Ads

There is no doubt that PPC advertising, and specifically Google adwords can be the most productive form of online advertising there is. When you weigh up the benefits against the negatives, there is really no competition in the online advertising contest. But done incorrectly, as it often is, Google Adwords can be an online moneypit.

To make sure you are one of those singing the praises of Adwords, rather than cursing it's existence, it is essential that you look at what Google wants and adjust what you want to do to fit in with this. Google will not change your rules for you, so it is sometimes necessary to reorder your vision for them. Failure to do so can mean the difference between success and failure.

Unlike most other PPC providers, Google takes more into account than your price per click. They also consider your keywords relevance to your add and site, your click through rate and even the amount of time a visitor spends on your webpage. Google has put a lot of thought into all of these factors with the intent on delivering their customers(people using their search engine) the best value.

Your bid price per click is the first factor they consider, but unlike other engines it is not the last. The amount you bid is the maximum you will pay for a click, and if you get everything else right you will often manage to sneak in below this price.

The remaining factors all have to do with relevance. To begin with the relationship between your keywords, add copy and website landing page is crucial. If Google should deem the link is tenuous your cost per click will rise or your position will fall. Probably both. Click through rate is also a critical factor. If your add displays, but nobody clicks it, then Google will consider that your content is undesirable to the surfer. This is bad. In general you should hope to keep your click through rate over 1%. Dropping under 0.05% is bad. Rising above 3% is very good, and higher is excellent. remember you are not charged unless people actually click the add.

Finally, Google will observe the amount of time a customer actually spends on your page. If the page is shut right away, that's a bad sign. It tells Google that you have no content to keep the surfer occupied.

Incorporate these simple tips into your Google adwords campaign and you will quickly develop a more productive PPC advertising campaign.

Don't settle for 'okay' results when you can Join the Adwords Mailing List and learn how to leverage your time and efforts to get the very best results possible.

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