Productive PPC Advertising - The Art of the PreSell
Not many advertisers will bother sending you from a PPC ad to a sales page, and those that do won't stay around for long. Quite simply, if you want to make your PPC advertising as productive as possible you need to use a top notch pre-sell page.
It's quite simple really. The Internet is big. You are small. There's plenty of places that your prospect can get what your selling or something similar. If they click your add promising them the world's coolest widget, and they land on a page asking them for their money, they are most likely going to turn around and walk out the (cyber) door. You haven't given them a reason to buy. All they have is a price.
Instead, send them to your presell page. Tell them how YOUR widget outperformed all other widgets in an independent widget test. What's more, world champion widget user Tommy Widget actually uses this same widget that you are offering. In fact, it's so good he won't use any other widget. You get the picture.
Now I'm not going to go into detail on writing copy that sells, but I will tell you that most any copy sells better than no copy. Don't insult your lead by expecting them to buy your product with only two lines to tell them how good it is. On the flipside, don't give them 92 pages of salespitch to read through either. If you have done your keyword research right you are catching this prospect AFTER they have done most of their research. They should know the basics about widget purchase by now. Your job is not to explain widgets to them, but to endorse your widget over all other widgets. When you have convinced them of that, the sale is yours.
Rob Dee runs a site that documents his online adventure. Get the free report that guarantees to show you how to make $500 online within a month.
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