Tracking And Testing To Increase Your On Line Profits
Tracking and testing is the secret to on line success for all marketers.
There, I\'ve told you, so it\'s not a secret any more.
If you are serious about making money on line then you must know where that money is coming from and which of your efforts are generating the most profits.
Generating an income from the internet has to be considered as a business and as such you must optimise all of your different profit wells. Get it right and you will have more gushers than dry holes. So when you use track and test technology you can find and improve those gushers, strap on the pump and just let the profits flow.
And the dry profit holes? Well, you find them with the same track and test methods, dump them and move on.
Constantly working this way you will improve all of your various profit streams on the campaigns that you use.
Now you\'re probably thinking, BORING - TEDIOUS. \"I know I should be doing it but I don\'t know how and it looks like hard work.\"
Up to a point you are right. It can be boring and tedious to monitor all of your campaigns to improve your profit margins. But that is what business is all about - IMPROVING YOUR PROFIT MARGIN.
Remember I told you that tracking and testing was the secret of the successful marketer?
Well, these successful marketers have been using various scripts or software to automate the process. Don\'t try to re-invent the wheel, just copy what works for other people. By the way, in case you don\'t know, a script runs on your remote server and software runs on your local computer.
Usually a script takes more setting up but it can be more powerful than software. For instance, it can be linked to a MySQL database which is normally accessible through your server cpanel.
So what should a good track and test script/software do.
First, it should track ALL of your sales, from PPC, to affiliate links, to keywords, to organic search, to email and newsletter campaigns.
Then it should be hosted on your own server to keep costs to a minimum.
There are a few products currently on the market that do some or all of this tracking and at various price levels.
- Xray Domination runs on your server, doesn\'t track ALL sales and costs $1500
- Affiliate Radar is software (your local computer). It does track all sales and costs $1164/yr
- Xtreme Conversions runs on your server, tracks all sales and costs $177 or $97 if you can find a special offer.
- Covert Conversion Pro runs on your server, tracks all sales and costs $67 \r
- Track your PPC advertising - track ALL of your sales, from PPC, to affiliate links, to keywords, to organic search, to email and newsletter campaigns.
- Track Your Organic Search - to tell you how you\'re converting with your organic search listings.
- Track \"Environments\" - With environment tracking you\'ll know what level you are converting at with email promos, ezine ads, text links, partners, forum sigs, videos, blog posts - and everywhere else that you\'re selling.
- Track at the search phrase level - do this and you will track all of the keywords that are being used to drive traffic to your sites.
- Easily insert your tracking codes into your landing pages.
- Choose a tracking - testing script/software that will integrate with your link cloaking software/script.
- Choose an easy to install script. \r
It might be easy to use but if you need to understand php or html to install then it will probably sit on your hard drive as cyber dust. So make sure that you choose a product that is not only easy to install and use, but that also has training available. Preferably on video so that you can watch and learn quicker.
Also try to find a product that is pre-loaded with the top affiliate programmes, such as Commission Junction, LinkShare, ClickBank, Shareasale, MaxBounty, Clickbooth and CPA Empire.
Do all of the above and suddenly that boring chore of tracking and testing becomes interesting, when you see the positive results in your bank balance.
Graham Hawarth is an on line marketer who uses only the best track and test script. If you want to know more about increasing your profit margin with track and testing, then click here.\r YES - I want to improve my Profits with tracking and testing
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